Butikskedjan Clas Ohlson har i likhet med många andra upplevt en tydlig pandemieffekt det senaste året. När samhället stängde ner och besöken i fysiska butiker minskade såg man en enorm ökning i digitala försäljningskanaler och av antalet ärenden i kontaktcentret.
Clas Ohlsons digitalchef: Det här är viktigast i kundtjänsten just nu
kontaktcenter Svenska butikskedjan var tidigt ute med videomöten i kundtjänsten men är mer avvaktande när det gäller chattbotar.

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Clas Ohlson var tidigt ute med videomöten i kundtjänsten, något man hunnit experimentera med en hel del och dragit lärdomar av.
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
