Butikskedjan Clas Ohlson har i likhet med många andra upplevt en tydlig pandemieffekt det senaste året. När samhället stängde ner och besöken i fysiska butiker minskade såg man en enorm ökning i digitala försäljningskanaler och av antalet ärenden i kontaktcentret.
Clas Ohlsons digitalchef: Det här är viktigast i kundtjänsten just nu
kontaktcenter Svenska butikskedjan var tidigt ute med videomöten i kundtjänsten men är mer avvaktande när det gäller chattbotar.

Någonting är fel
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Clas Ohlson var tidigt ute med videomöten i kundtjänsten, något man hunnit experimentera med en hel del och dragit lärdomar av.
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
