Under 2020 investerade företag över 210 miljarder dollar i ny teknik för att hantera kundupplevelsen (CX). Trots det misslyckades många med att skapa en robust plattform för detta ändamål.
Tre orsaker till att många CX-projekt misslyckas
kundmötet Analysföretaget IDC har sammanställt tre vanliga anledningar till att företag inte lyckas fullt ut med sina satsningar på kundupplevelsen.

Någonting är fel
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IDC:s analytiker Van Valdez har identifierat tre hinder som gör det svårare att lyckas med sin CX-strategi och som många organisationer inte lyckas tackla på rätt sätt.
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
