Tre orsaker till att många CX-projekt misslyckas

kundmötet Analysföretaget IDC har sammanställt tre vanliga anledningar till att företag inte lyckas fullt ut med sina satsningar på kundupplevelsen.

Tre orsaker till att många CX-projekt misslyckas

Under 2020 investerade företag över 210 miljarder dollar i ny teknik för att hantera kundupplevelsen (CX). Trots det misslyckades många med att skapa en robust plattform för detta ändamål.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

IDC:s analytiker Van Valdez har identifierat tre hinder som gör det svårare att lyckas med sin CX-strategi och som många organisationer inte lyckas tackla på rätt sätt.

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